Soar! Marketing Forum



Drive Business Growth with the Soar! Marketing Forum

Take advantage of this year-long opportunity to bring brand clarity and focus to your marketing efforts - all with the guidance of the brand professionals at Mercury Creative Group. Every interactive session of the Soar! Marketing Forum is designed to help you build a cohesive and powerful brand to drive growth. Join us for this hands-on exploration of your brand and discover the best ways to communicate your value to cultivate prospects and increase revenue.

SOAR! SESSIONS

A 75-minute full group Zoom session will be held every other month from 10:00 am - 11:15 am. Each working session will incorporate both a large group and small group component. An exclusive Slack channel will be established to allow for group interaction between sessions. 

03.10.21 | Session One

Ideal Customer + Insights

 

05.12.21 | Session Two

Communications Audit + Planning

 

07.14.21 | Session Three

Website Audit + Planning

 

09.15/16.21 | Session Four

LEAD Conference Meet-Up

 

11.10.21 | Session Five

Social Media: Where, When + Why?

 

01.13.22 | Session Six

Staying Connected to Your Customers

 

03.10.22 | Session Seven

Establishing A Marketing Budget

 

View complete session details.

OFFICE HOURS | 10:00 am - 10:30 am

The months without a topic-focused session will give participants the chance to get individualized help and guidance.

04.14.21    |     10.13.21
06.09.21    |     12.08.21
08.11.21    |     02.10.21

 

Questions? Contact Patti Coles at [email protected] or 651-789-3987.
When
3/10/2022
Where
Online

Program

Wednesday, 10 March 2021

Description
Session One - Ideal Customer + Insights
The axiom “if you are speaking to everyone, you are speaking to no one” is correct. Aiming to please too broad of an audience is a recipe for failure. Prioritizing your audience, or determining who are the most important people to reach and please, helps focus your marketing and streamline your efforts.
Time
10:00 AM - 11:15 AM
10:00 AM

Wednesday, 14 April 2021

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Wednesday, 12 May 2021

Description
Session Two - Communications Audit + Planning
Taking the time to examine and evaluate your current communications’ purpose and effectiveness can have wide-reaching effects on your organization. This session will show you how to save time and money and still reach the right people with the right messages.
Time
10:00 AM - 11:15 AM
10:00 AM

Wednesday, 09 June 2021

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Wednesday, 14 July 2021

Description
Session Three - Website Audit + Planning
Your customers expect an effortless experience when they visit your website. From visual impact to user flow, evaluating what’s working and what’s not about your current site allows you to make plans for its continued evolution. We’ll share practical ideas that can help you make improvements to your website right away.
Time
10:00 AM - 11:15 AM
10:00 AM

Wednesday, 11 August 2021

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Wednesday, 15 September 2021

Description
Session Four - CONNECT Expo Meet-Up
Not officially a session, this is our chance to connect in person. We will plan a relaxed meet up at the 2021 LEAD Conference. Date + Time TBD.
When
9/15/2021 - 9/16/2021

Wednesday, 13 October 2021

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Wednesday, 10 November 2021

Description
Session Five - Social Media: Where, When + Why?
When it comes to Social Media, more is not always better. Let’s look at your current social activity and determine if it’s the most effective means to reach your ideal customer. If it’s not, let’s talk about where that customer is and how to reach them.
Time
10:00 AM - 11:15 AM
10:00 AM

Wednesday, 08 December 2021

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Thursday, 13 January 2022

Description
Session Six - Staying Connected to Your Customers
We know that a large part of independent community banks marketing efforts focuses on fostering community connections. Based on current conditions, you need to find other ways to stay in front of your current and prospective customers. The session will focus on ways to do just that.
Time
10:00 AM - 11:15 AM
10:00 AM

Thursday, 10 February 2022

Description
Office Hours - Optional
The months without a topic-focused session will give participants the chance to get individualized help and guidance.
Time
10:00 AM - 10:30 AM
10:00 AM

Thursday, 10 March 2022

Description
Session Seven - Establishing A Marketing Budget
Setting a realistic yearly marketing budget is essential. Based on past revenue and future goals, your budget will help focus your efforts and make solid decisions about how much to spend and on what tactics.
Time
10:00 AM - 11:15 AM
10:00 AM

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