The Marketing Network serves as a forum for marketing professionals at Minnesota community banks to exchange ideas, discuss best practices, and explore innovative marketing strategies. Network events foster collaboration and provide a platform for networking among marketing experts within the industry.

Network meeting topics are decided by members to ensure each event provides the highest value and covers the unique challenges and opportunities of our member banks. This network is open exclusively to the employees of BankIn Minnesota member banks. It is an opportunity for our bank members' professionals to share ideas and best practices.  

Pricing: Complimentary for Bank Members only

Agenda:
10:00 -11:30 – Welcome & Expert Presentation (Navigating the Social Media Landscape: Trends and Strategies)
11:30 – 12:15 – Lunch 
12:15 - 1:30 - Expert Presentation (Social Media Workshop)
1:30 – 2:00 – Banker to Banker Discussion 

Presentation Title: Navigating the Social Media Landscape: Trends and Strategies
Speaker: Cassi Price, President of VGM Forbin (dba forbinfi)

Dive into the realm of social media following popular channels, best practices, post ideas, AI dos and don'ts and what to consider when planning your social media strategy. This will help you develop a calendar template and strategic overview for your marketing - no matter what stage in marketing you are at!

Key Takeaways:
1. Best practices for each medium
2. Post ideas for your bank
3. AI dos and don'ts
4. Strategic approaches for your social strategy

Presentation Title: Social Media Workshop
Speaker: Karina Wiatros, VP, Director of Marketing & Communications of BankIn Minnesota

What to bring or prepare:
• Laptop 
• A few ideas for social media posts

Helpful if available:
• Notes on what types of posts have been successful for you in the past

What to expect from the workshop portion:
• Options for organizing a content calendar – what tools you can use, what to track, how far in advance to plan, etc. 
• A content calendar template to build from during the workshop if you don’t have your own
• How to review analytics to assess how social posts are performing to inform future planning
• Group brainstorm with other community bank marketing managers for posts to add to your content plan
• Tips for social media images & copy that grabs attention